IRONMAN 70.3 RACE
Ironman is a world known race for triathletes. It had never held in Russia before but from year to year more and more russian triathletes conquere their own fears and surpass their own physical and spiritual limitations. Beginning from 2020 IRONMAN comes to Russia and sportsmen from all over the world eager to be at the start line of Ironman 70.3 Saint-Petersburg, Russia.
- We rethinked the story highlights
- We created a content structure and texts for slides
- We created 2 visual concepts of sildes appearance
- We set up emotional photoes
- We designed the emotional race story for media and partners
- ClientIRONMAN RUSSIA
- IndustrySPORTS
- ServicesCopywriting, Art Direction, Slides design, Infographics
- FormatPDF for digital and printshop use
Project task
A client asked us to rethink a storyline and make it more emotional and persuasive to people it is produced for: mass-media and and race partners. Not only the story itself but it’s visual solution should reflect the elite and uniqueness of the race.
This presentation is the good example when design serves not only to support ideas on slides but to deliver impressions and emotions!
Start point
