A story told on slides
Any presentation
has 3 context points:
The goal
The audience
The delivery way
We create slides that
suite all of them.
The same story can be different for business owner or for applicant; for booklet or for e-mailing; for persuading or for teach.
Why do you need slides?
What goal are you going to achieve with these slides? This is the most important question and any attempt to create story will be failed without knowing the goal. People often substitute the Presentation Goal with the What the Presentation is About. Try to avoid this substitution.
Who will see your slides?
It matters who will look at your slides. Not only the story itself depend on it but it’s visual perception in particular. It is important to clearly know the person you’re going to pitch: their business, habits, preferences, age, sex, etc. If You prepare story for buyers and for sellers, this will be story for nobody then.
How to present?
People percept information differently from print sheets, from a PC screen of from wall while you’re on stage. Good slides are focused on the context where they will be shown. The more universal way of usage, the more average story is.
The workflow
While working on your slides people with different background unite their efforts to create a unique, stylish and persuasive story for your business. Here are the main stages we follow to provide you the deliverable exactly to deadline or even earlier:
In the beginning we study the information about target audience, their business and market where a client acts. We also study a product, service or a person we create a story about. We've got a wide sided experience from different markets and businesses to do this study within a day.
The goal - is to get the same as yours undesrtanding of the presentation subject and context.
If you need slides for perfomance on stage this step should be the very first to do. We both can write a speech for you and consult you how to prepare and to make your performance exciting.
It is the key stage of the process. Basing on what we've studied we create a structure of our story. Usually in Powerpoint we build a sequence of key messages followed one by one and supported by schemes, explanations and texts slide by slide. The goal is to deliver the key idea of presentation in textually short and clear manner. We also define what information will be visualized, turned into schemes, images, etc.
It is the second key stage of process where we define overall visual style of presentation. Right here we create your unique image and tune up visual and emotional mood of your story for recipients. We usually provide at least two concept slide solutions and almost always at least one of them suites well.
At this stage we unite presentation structure with concept design to create unique and easy to percept story. The goal is not only to create beauty but to make this beauty functional and able to deliver business message in the shortest way.
These stories are most often to ask:
Unify things that can be unified
There is only one case when you need a template:
You need a unified visual with sorts of data to vary
Templates is about unifying not uniqueness
If you need your own story to be well shown, a template won’t rid you from giant work of how to do it well.
It can save your time definetely
Be careful while creating a template for your slides. Design constants, i.e. fonts, colors, texts and photo positioning, etc. can be defined for sure, but ones won’t replace your imagination at all. Template won’t make your unique story look tasty. It’s like a frame for your piece of art but one should be created by yourself. We will help you to define wether you need a template for your case or it is better to focus on uniqueness rather than uniformity. And we’ll create a template for you for sure.
These are usually asked to unify:
Audit of your slides
A presentation is good
when it suites 3 points:
Functionality
Design
Compliance
We audit your slides on
how they are good.
You’ve done a great job on your presentation! We can help You to estimate its quality and to give advices on how to improve it.
This can be useful if:
We will decompose and analize your slides according to the three points:
The common task of any presentation is to deliver the information to people clearly. You will find out how good your slides at delivering your message and how the flow of your story can be improved.
Design is important part of any presentation. We will show you the efficiency of your slides design at delivering your message to people within presentation context.
The look of your slides is defined by three points: goal, audience and context. A story made to sell a tractor to farmer will differ from the story about the same tractor to be sold to agricultural machines dealer. A presentation created to be shown in a hall for 50 people will differ from same story sent to these 50 people by e-mail. We will show you how your presentation complies your goal within its usage context.
When static slides are not enough
It is good when your video suites these requirements:
It isn't too long
It delivers a message
It is simple and clear
We animate your story
in the right way.
It’s no matter what is your story about, our task is to colorize it with right emotion and to deliver in attractive way within 30 seconds – 3 minuntes timeframe.
Promo video
This format implies the length of your story from 30 to 90 seconds and aimed attract and to visualize emotions linked to your company, service or product. It is usually useful when you deliver something new on market.
2D / 3D animation
The area of application of this kind of video is wideless. It’s commonly used on b2c market and quite seldom can be met for b2b products or services where classic slides reign supreme. However, we can do it!
Video presentation
The most popular format for companies is a video presentation. It combines footages with animated slides to create an impressive company image being presented on exhibition, conference or theme event.
The workflow
Work on your video is similar to work on static slides but production process doesn’t stop when static images are ready and goes deeper to make your story live its own life. Here are the key stages of video production and post-production:
In the beginning we study the information about target audience, their business and market where a client acts. We also study a product, service or a person we create a story about. We've got a wide sided experience from different markets and businesses to do this study within a day.
The goal - is to get the same as yours undesrtanding of the video subject and context.
It is what not any video can be created without. We create a text story which textually describes what and how we will show on the screen.
We create static screens for your video according to screenplay. These can be sketches of video to be shooted, presentation slides or objects to be animated. We also set up the approximate timing of each scene on this step.
We can work both with your video footage and perform video shooting by ourselves.
At this stage we work on narration of your video and set the background music and voice in case of necessity.
And finally we put together all of materials created before: video, static slides, voice and music and turn it into a final video according to initial screenplay.
These stories are commonly asked:
New look of your information
Infographics is not a simple Icon + Text.
It simplifies complexity
It shows new patterns
It sticks you to explore
The key infographics task is to convey the meaning.
We streamline your data, discover patterns, add metaphors and turn your message into a sticky visual story for your readers.
Do not visualize, tell a story
The key infographics attribute is a conveying your message. What this message is based on? Big data, process, timeline, facts, schemes – all of them can be presented in an interesting visual way. There are no infographics where no meanings to visualise.
Our caveman ancestors drawn animals and dummies to visualise hunting. But isn’t it a more simple way to write just one word – Hunting? Desire to substitute tons of texts with something laconic, and clear is always good. But there are many other ways to do it – to shorten a paragraph to one sentense, or to put photo that delivers the same emotion. Sometimes it is possible to substitute text with an icon. But all of it is still not infographics.
Here are the criterias of good infographic image
- It shows information from a new angle
- It discovers new patterns and sequences
- It leads to interesting conclusions
- It is sticky and makes people to explore the details
Here are 6 most popular types of infographics:
When we compare data of homogenious massive.
When we show a process/scheme that lasts in time.
When we encourage reader to play and to get theirs own result.
When we explain how something works. I.e. we cut something to show its internal details.
When we unite different sorts of data in one picture.
When tons of texts are well structured (but not shortened) and linked visually into a complex inmage that is much simple and interesting to read than usual text.
We usually asked
to visualize:
A cool story of your company
Every product has its identity. But not every product becomes a brand.
Identity is about design
Brand is about marketing
Brand always has a story.
Identity has not.
Depending on your task we can offer either design or combination of design and marketing services to make your company, product or service recognizable.
For company
Logo
Logo creation can be compared to human birth. This process takes lot of time and mind work. There are methods and techniques that moves the chaos of ideas to a final logo within defined timeframe and we know them well. Choice of a team for this responsible work is a matter of trust. Portfolio is important but thinking in the same words is important also. There are thousands create logoes. What differs us from them? We always think on the language of your business.
Company identity
Company identity is the next to the logo creation step. If a logo is your eyes, then identity is a whole face. Eyes are often not enough to be remembered but it is the most remarkable part of the face. Identity is about how company looks for clients, partners and employees being shown through communication instruments: letters, cards, souvenirs, desktop backgrounds, car and office decoration, and even spaceships. At this stage our task is to create identity elements and integrate them with your logo to constitute an interrelated whole.
Guideline
Guideline is a detailed instruction of how to use newly created or restyled logo and company identity elements and how not to use ones. It defines rules of logo usage, colors, patterns, and unites rules of identity usage on basic company attributes: cards, papers, souvenirs, etc. Having the guideline you’re very close to your company as a brand. We can lead you to this point.
For product or service
Trade mark
Trade mark is rather associated with brand than logo. Both of them are trade marks legally, but trade mark is more about product or service provided by a company. It’s important to have marketing platform and promotion strategy before creating a trade mark as far as it is oriented on end-consumers. We can create a unique story for your product or service including brand platform, unique and remarkable name, brand story and visual appearance of your future brand – trade mark.
Visuals for media channels
How your clients will know about you? Will it happen in the show room or much earlier in the Internet or on TV? Or may be they will see your Ad in a business journal? We pack your company, product or service within your communication strategy and create examples of visual communication: POSM, package, Ad concepts and design, banners, presentations, video, etc. The more detailed your marketing strategy the more effective this design style will work. But always remember that these all are just instruments to drive business by your hands.
Brandbook
The final stage for brand creation is a brand book – a document which describes brand identity and attributes (the idea, positioning, mission, values, uniqueness, story, etc.) At this stage we unite all materials created and provide detailed description on how to use your brand visual elements in communication with your clients and consumers through different marketing channels.
This is asked after first project:
A word is a base of any communication
The proper words of what we do with your message.
We combine proper words with right context to turn your message into business effective story.
Storytelling is a modern way of communication.
A comix, a post in social media, a speech, a letter, a video, or slides – these all are stories. Every story is a message but not every message is a story.
A little about storytelling
A story can be told in different ways: in the form of video, presentation slides, song, cartoon, etc. Creation of each of them starts from textual story. Words are in the base of any of your messages.
But there are situations when text story is just enough. It’s easy to suppose them: speech for performance, a post for social media, an article for journal. You’re right, it seems to be easy to tell a story in words. But try it yourself and you’ll find that it’s quite a time-consuming work with unpredicted result. How much time will you spend to create a good story from your initial social message?
Value your time
There are tons of advices, methods and manuals in the Internet on how to create a good story. This knowledge is no the secret at all. The problem is that your story should be unique, but all HowTo manuals give just structures and scenarios in common. Turning the structure into your personal business effective story is a skill needed to be trained for years.
We save your time for struggling with texts
By hiring us you can count on professional copywriting service, individual approach and strict deadlines for your text story readiness. Here are the cases you can rely on us:
A short article for mass-media channel for your target audience.
A long-read text about your company, product or service.
An interesting and persuasive speech for your performance with language specificity of your theme.
A text that proposes your service or product to others within your trade offer or letter.
A noticable name or slogan for your product, service, program or company to be promoted in communication channels.
A professional letter taking into account all shades of your business situation.
These stories are most often to ask:
When you need a second opinion
It is useful to have a look from outside.
To find mistakes
To explore how to do better
To get sinergy effect
We can be your personal coach in storytelling.
Each our project gives us new experience and insights. We eager to share this experience to those who wants to learn more about business communication.
Spend time usefully.
We help people to communicate day-to-day and have many years of practical background. We share our experience applied exactly to your business area, industry and business goal. There are can be several ways of consulting:
Can be performed in 30-90 minutes timeframe remotely via skype.
In a format of lection we can share our experience applied to your context with you or with your team. This can be done both remotely and personally for unlimited numper of participants.
It differs from the previous point as far as it is has the maximum of practise and minimum of theory. Can be held personally only for maximum of 7 participants.
People are usually ask for:
Ultimate client service leads to right result
You always know what is going on with your project. What we do right now and what we plan to do.
We are always online for our clients within agreed communication time window.
We are careful about deadlines and plan our work to be always on time.